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2022 TOYO Europe Annual Event

On 15 and 16 July, TOYO Europe held its annual meeting, the main objective of which was to bring together the leading distributors of the international benchmark brand in 100% electric plastic injection molding machinery to exchange ideas and future prospects. On this first occasion, the event was held at the facilities of Raorsa Maquinaria, its official distributor in Spain, located in Valencia.

The brand representatives were Michelle Mazoni, International Sales Director, Christian Giacomini, Senior Management Executive, Mikio Takahasi, International Sales Manager and Fabio Archetti, Europe’s branch CEO, who discussed innovation, management, and the future of TOYO Europe.

In addition to presenting TOYO Europe’s achievements in their countries, attendees shared very interesting success stories and different collaborations and participation in fairs and exhibitions.

Precisely one of the key points was the presentation of the proposal for TOYO Europe’s next participation in the K Fair to be held from 19 to 26 October in Düsseldorf, Germany, which is one of the key meetings for the plastics and rubber industry. 

The brand also wanted to emphasize the importance of a joint vision at the European level, and to this end, presented its branding and communication initiatives. Christian Giacomini presented the new CRM tool for the management of materials and communication that will reduce time and improve accessibility to all information.

Moreover, as they were at Raorsa’s facilities, a visit was made to the showroom where the main models of TOYO plastic injection molding machines were on display, such as the Si-1000-6S, fully electric machines that offer efficient consumption combined with high performance.

On both days, attendees were treated to a gastronomic offer typical of Spanish culture and the Valencia area, in notable spaces such as the City of Arts and Sciences and La Albufera. 

The event was undoubtedly a great success. It has been a great value proposition for the brand and the commercial strategies have been reinforced. The next meeting will be at the K Trade Fair in Düsseldorf.